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 AM Qualitative is specialised in qualitative market research, providing the complete spectrum of relevant research approaches.


Our professional client orientation guarantees successful co-operation: We respond individually to the special demands of our clients, realising the highest quality of results with optimal project processing.


We provide complete project management, from the proposal to the presentation of the results:

  • Defining objectives and discussing research approaches
  • preparing proposals
  • Development of discussion guide, interview guide, online questionaire
  • Moderation of focus groups, interviews, online communities, Apps
  • Analysing results and reporting, and also providing pptx presentations
  • Presentation of results

We also offer single modules of our services, such as moderation only.

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andrea.meixner@am-qualitative.de